About KIWI
Marian Iglesias is a prominent brand strategist with a solid sales background and over 25 years of hands-on brand management experience. She is widely recognized for her accomplishments in strategic communication, marketing, publicity, and business development. Marian has been invited to share her branding insights at marketing conferences and professional associations in the US and internationally. Her professional journey has taken her across the United States, Latin America, Europe, and Asia, where she has collaborated with leading firms and Fortune 500 clients.
A trailblazing strategist, Marian is renowned for her brand transformations and unconventional business development tactics. Her meticulous analysis of a client’s brand, in-depth understanding of their target market, and robust sales background have paved the way for a remarkable reputation. KIWI’s strategies have elevated good products to extraordinary brands and propelled unknown brands to category leaders, a testament to the firm’s ability to drive growth.
Marian Iglesias is an ingenious professional and a proficient communicator in both English and Spanish. KIWI’s public relations accomplishments include successfully managing corporate communication, trade relations, and media relations for local and national firms. KIWI’s multicultural and multilingual language proficiency further underscores its value, making the firm a sought-after asset.
Our mission is to help you transform your clients into an army of promoters who will be delighted to spread the word about your product, service, or company.
WHY KIWI IS KIWI
The Cinderella Story of the Chinese GooseberryKiwifruit—commonly known simply as “kiwi”—originated in Asia and made its way to New Zealand in the early 20th century. At first, few people were impressed with the unfamiliar fruit’s appearance, and its original name, Chinese gooseberry, wasn’t helping.
One determined New Zealand distributor, frustrated by slow sales and growing inventory, believed a new name could change its fortunes. Inspired by the country’s national bird, the kiwi, he suggested renaming the fruit “kiwifruit.”
The rest is fruit history. The name change shifted consumer perception, and the once-overlooked fruit quickly went from unfamiliar to exotic, delicious, and healthy. With its new identity, the kiwi found its place in the fruit world—and lived happily ever after.
We love the name of our company because it’s both meaningful and memorable. It also carries an inspiring story of transformation. The next time you see a Chinese gooseberry at the market, we hope you remember how a simple name change transformed its future. And when you come across a project in need of its own transformation, we hope you’ll think of KIWI Brand Consultants.